Holovis

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Ferrari World Abu Dhabi

Holovis delivered a number of full AV design packages and complete integration for multiple on-site attractions and experiences, ranging from Immersive Pre-Shows to full turnkey installations.

In 2023 we were extremely proud to collaborate with Miral on the creation of Mission Ferrari - a World’s first, ground-breaking dark ride and roller coaster combination attraction. The attraction takes guests on a journey through a thrilling spy adventure, with dark ride scenes, high-speed roller coaster moments and some incredible elements that we won’t spoil here! The project was a technical milestone for us, with the world’s first installation of our proprietary systems, PiX-Control and Hi-Finity, within a complex dome and multi-projection system.

Attractions On-Site:

  • Flying Aces

  • Beno’s Great Race

  • Formula Rossa

  • Turbo Track

  • Mission Ferrari

Parkwide Experiences:

  • Italian Street

Our creative engineering team combined classic attractions like Pepper’s Ghost natively alongside projection mapping and spherical dome projection. Due to the scope of work involved, we created large-scale mock-ups of entire attraction scenes in the critical stages of the experience to ensure every scene stood out with attention and care.