Opened in 2019, the Royal Liver Building, an icon of the Liverpool waterfront, underwent a physical and virtual transformation to immerse visitors in the city’s vibrant history. This now includes an interactive Augmented Reality app allowing guests to delve deeper into the architectural designs of the building and identify the stunning views from the 15th floor.

The iconic Clock Tower has been brought to life with an immersive projection mapped show, delivered as a turnkey production by Holovis including media produced in-house by the Holovis Creative Team. This tells the rich history of Liverpool; from the industrial boom of the late 1800s to the tragic effects of war and a celebration of the city’s vibrant culture, all viewed from the iconic building and waterfront perspective.

Unlike traditional projection mapped experiences that take place externally, Holovis decided to use the internal walls of the Clock Tower, surrounding guests with 270-degree visuals to really immerse them into the story. The multisensory experience is complete with surround audio, comprising of an original score and sound effects that are delivered through our Hi-Finity speaker array. For the first time in the building’s 111 year history the spectacular Viewing Platform and the Clock Tower, where twin faces adorn the walls, both larger in size than Big Ben, are available to the public, along with a free Visitor Centre on the Lower Ground Floor.

We also placed the experience into the hands of guests through an Augmented Reality based app with selfie filters and media sequences triggered from artefacts and merchandise. The app acts as a guide as to what guests are seeing. On the roof top, guests can hold their phone over the City-scape and reveal information and facts about the landmarks, in relation to their view. The two mythical Liver Bird sculptures can also be brought to life as guests enjoy AR moments with them, then share their images or videos directly to social media.

The wider project also features a visitor centre experience which takes guests on a tour of the building, experiencing the projection mapping as an exciting finale, then staying for the unrivalled 360-degree views from the top tower.