LEGO® Factory Adventure Ride
A turnkey dark ride experience where we transform guests into LEGO® Minifigures
After originally creating this turn-key attraction at the LEGOLAND® New York park for the Merlin Group and working with the company ETF and their AGV people-moving technology, Holovis once again delivered this turnkey attraction, including all AV, Scenic, Software, and Control Systems, and full show and set integration for the LEGOLAND® South Korea park.
As this attraction used the very latest computer vision and AI systems within the HoloTrac platform, there was an intensive development and testing period on a like-for-like ride testing rig at Holovis HQ, where our teams installed and configured the unique sensor arrays and developed the on-board processing systems required to deliver the highly challenging and complex attribute recognition solution (hairstyle, gender, shirt color, glasses etc.) and ensure system accuracy and stability given the many challenges we faced around human behavior, actions and scenarios that would be outside of our control. These latest-technology sensor and software systems were installed in key areas of the attraction to ensure accurate processing of the guest data in real-time from the ride vehicles and to ensure a seamless and magical guest experience at all times in the attraction.
This unique attraction utilizes Holovis’ DeepSmarts and HoloTrac platforms to identify and analyze numerous different characteristics of each guest in the AGV ride vehicle and accurately track and replicate their hand and upper-body movements. This is achieved via the HoloTrac sensor arrays hidden in the scenic elements off-board the ride system and throughout the attraction. These sensor arrays integrate with the HoloTrac’s Computer Vision and AI systems and at key moments in the experience, allow the guests to be transformed into life-sized LEGO® Minifigures in front of them, mirroring the guests’ different characteristics and moving in real-time as the guests move. This means that in a split-second, guests are magically transformed into an accurate Minifigure of themselves.
As this attraction used the very latest computer vision and AI systems within the HoloTrac platform, there was an intensive development and testing period on a like-for-like ride testing rig at Holovis HQ, where our teams installed and configured the unique sensor arrays and developed the on-board processing systems required to deliver the highly challenging and complex attribute recognition solution (hairstyle, gender, shirt color, glasses etc.) and ensure system accuracy and stability given the many challenges we faced around human behavior, actions and scenarios that would be outside of our control. These latest-technology sensor and software systems were installed in key areas of the attraction to ensure accurate processing of the guest data in real-time from the ride vehicles and to ensure a seamless and magical guest experience at all times in the attraction.